This weeks short article on a short animation is slightly different, in that it is actually an advert for a charity. This is not the sort of thing I will normally cover on the site, but this bears attention for two reasons. Firstly, it is made by my friend’s brother, so I’ll gladly spread the word about it. Secondly, it’s a really well made advert, and it’s an excellent cause. I can’t embed this video, so below I’ll just link to the page with it on. Please do check it out, and I hope you don’t mind this charitable digression.
The Cause: Mozambique is in bottom ten countries in the world for life expectancy, and has the 4th lowest life expectancy for women. It is in the lowest fifteen countries in the world for adult literacy, GDP per head and in the Human Development Index. In spite of all this it doesn’t even register in the top 40 countries of aid received per capita.* Clearly this is a country with many needs and in a state of desperate poverty. The result of all of this dire need is that there are many orphans without homes and security. Project Moz believes that “everyone has a right to a future and that hope can be found in seemingly hopeless situations.” Rooted in Biblical teachings about looking out for the poor and caring for others (read Jesus’ teaching to see what I am talking about), Project Moz seeks to provide futures and hope for those even in the most desperate situations. This video in particular, Pedro’s Story, is a plea to all of you watching it to donate just a bit of money to provide a house for orphans in Mozambique. And if you are able to watch the video, and read what it says, that suggests to me that you are already far more privileged than the vast majority of the world, so this is definitely a good cause.
The Animation: What I really like about Thomas Kelly‘s work here is that he hasn’t gone the obvious route of a charity ad. You know the type: crying child; emotional voice over; manipulative soundtrack that builds to a hopeful crescendo. By using animation instead of slow motion stock footage of poverty, he’s actually managed to be far more evocative in conveying the needs of the project. Note how the father’s face isn’t actually shown as the brushstrokes don’t go that far; this could be the father of any child in need. The beautifully rendered drawings don’t actually move, the camera just shifts from still to still, letting the individual images do the talking. It’s as obvious as any charity advert, but this clearly has had a lot of care and attention put into it, and it really shows. This gets the message across effectively but also tells a moving story in the process without being overly heavy handed. Don’t just appreciate it for the brilliant drawings though: listen to the message of the video, pull out your phone and donate now.
The animator of this short, Thomas Kelly, has a site with more work you can check out at http://www.broadwing.co.uk – there’s some great stuff on there, highly recommended.
If you want to find out more about the project, visit http://www.projectmoz.com
*all stats from The Economist Pocket World in Figures